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Email Marketing

Managing your email marketing never got easier. Taking care of your email design & management needs, we can provide you with the design, the build and the statistics to increase your market. The moment your campaign is sent we can provide you with a range of reports that show you exactly how your subscribers are interacting with it. See who is opening it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed, bounced out or even marked it as spam.

Why use Email Marketing?

Businesses engage in email marketing because it works. And works well. Here are the numbers…

  • The DMA puts email marketing’s ROI for 2011 at $40.56 for every $1 invested. The figure for 2012 is predicted to “fall” to $39.40, when email will account for $67.8 billion in sales (reference).
  • A 2012 survey of consumer channel habits and preferences found 77% preferred to receive permission-based promotions via email: 6% preferred such messages via social media (reference).
  • The 2012 Marketing Channel and Engagement Benchmark Survey found 63% of respondents cited email as the channel offering the best ROI (reference).
  • A survey of online marketing managers at the end of 2011 found 89.2% said email is the same or more important to their overall marketing strategy when compared to two years ago (reference).

If targeted correctly and message crafted aptly, e-marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects. Perhaps, that would explain why Microsoft sends out over 20 million email marketing pieces every month. Effective Online can not only help you design and test your message and landing page, but help you accurately target the right consumers or businesses. For more information about targeting your email marketing, Contact us today

Effective Online also has access to over 3 million Australian consumers through our advertising affiliate network. Contact us about sending your message out to a targeted audience.

Australian consumer email marketing

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